We create innovative software for business

Our solutions support sales processes and analyze the effectiveness of marketing activities

Innovative Solutions for Your Business

We create software that solves real problems, streamlines processes, and helps you achieve success. What will you gain?

Full Control Over Your Advertising Budget

We optimize campaigns at every stage: precise targeting, real-time monitoring, and detailed reporting

Effective Call Tracking

Track call sources and monitor customer service quality. With call recording, transcription, and tagging, you gain full control over your calls.

Lead Acquisition Monitoring

Track the effectiveness of your lead generation efforts. With real-time reports, you can optimize strategies and increase conversions.

Our Clients

We deliver solutions that support growth and success. Join our satisfied partners and experience the quality of our services.

Marketing Master Software

Your tool for full control and analysis of phone traffic

Discover the Power of Call Tracking

An advanced call tracking system that transforms the way you manage phone traffic and analyze the effectiveness of marketing campaigns. With our solutions, you gain full visibility into what’s happening on your website and other sources, while improving customer service quality and team performance.

Individual Virtual Numbers and Number Carousel

Create online campaigns by assigning individual virtual numbers. With the carousel, each visitor to your website sees a different phone number—even if this happens simultaneously. Track where phone traffic is coming from and which sources generate the most calls.

Call Recordings with Transcription, Tagging, and Sentiment Analysis

Record every call and gain access to detailed transcriptions. Automatic emotion (sentiment) analysis and tags help you quickly find the information you need. An ideal tool for quality control, improving service standards, and analyzing customer needs.

Advanced Analysis and Reporting

No more guessing! Our system provides detailed reports that allow you to monitor campaign effectiveness. All data in one place, available in a clear format with SMS reporting capabilities.

Integrated VoIP Telephony

Marketing Master Software is not just call tracking, but also full VoIP telephony functionality. Enjoy convenience and flexibility with modern telecommunications technologies.

Elevate Your Business with Tech

Digital marketing concept, Businessman using laptop with Ads dashboard digital marketing strategy analysis for branding. online advertisement, ad on website and social media. SEO. SMM.

Understand the effectiveness of your marketing efforts

Precise analysis of which campaigns generate the most phone calls.
Ability to determine ROI and ROAS for advertising activities, including offline campaigns.

Percentage Sign On Top Of Coin Stacks Before Blue Financial Graph

Customer Acquisition Cost Optimization

With better visibility of lead sources, you can reduce advertising costs.
Case studies show that the cost of acquiring a lead can be reduced by up to 40%.

Two data analysts Working on data analysis dashboard for business strategy.

Comprehensive Reporting and Personalization

Real-time data at various access levels – for marketing agencies and teams.
Automatic number replacement on websites for better visibility of conversion sources.

Businessman using a computer and dashboard CRM for Management Customer Relationship Management for business sales marketing system concept.CRM database analysis on Internet Technology

System Integration

CRM support (e.g. Perfect Gym, eFitness) and analytical tools (Google Ads, Google Analytics).
Ability to tailor the implementation to the client's infrastructure.

Enhancing Customer Service Quality

Intuitive access to all key data and reports.
Make better decisions based on

Wireless communication network concept. Smart office.

Implementation Flexibility

Applicable for both large corporations (medicine, real estate, transport) and smaller businesses (fitness, HoReCa).

Efficient Call Management for Growing Businesses

For small businesses seeking efficient call tracking and control, MM Lite offers a streamlined solution to maximize customer phone interactions.

Learn more about MM Lite

Need assistance?

Contact us now! Fill out the form, and our team will answer your questions and help you find the perfect solution for your business.

Track&Lead

An advanced tool for lead management automation.

Discover Track&Lead

A system that transforms the way you analyze advertising effectiveness and manage sales processes. With it, you have full control over lead acquisition and management.

An analyst uses a computer and dashboard for data business analysis and Data Management System with KPI and metrics connected to the database for technology finance, operations, sales, marketing

Online form to register personal info and data to web site with mobile phone. Person typing information to internet document, survey or questionnaire with smartphone.

Digital Marketing Media Technology Graphic Concept, Business Lead And Customer Generation Magnet Pulling Figures, Businessman using mobile smart phone

What does Track&Lead offer?

Modern services tailored to your needs.

Lead Source Analysis

Precisely identify where your customers come from – whether it's SEO, email campaigns, or referrals from other websites.

Built-in CRM Functionality

Manage leads in one place, using features for managing email and SMS campaigns.

Monitoring Contact Points

Track customer interactions at every stage – from website forms, to Facebook and Google Ads forms, all the way to the chatbot.

Why Choose Track&Lead?

The concept of productivity and production capacity encompasses industrial management focused on efficiency and streamlined processes, including capacity planning, utilization

One tool for everything.

Monitor contact points, analyze customer acquisition costs (ROAS), evaluate ad effectiveness – all within a single platform.

API, application programming interface function and procedure development technology

Full Integration

Connect Track&Lead with CRM systems and call tracking from Marketing Master Software to better measure data and increase efficiency.

Woman works with a holographic financial data on interactive dashboard of the laptop

Dashboard for Full Control

Intuitive access to all key data and reports. Make better decisions based on clear, transparent analysis.

Effective Marketing Campaigns

Run personalized SMS and email campaigns that increase customer engagement.

Cloud computing concept. Software as a Service. SaaS. Communication network.

Complete Lead Management Automation

Efficiently assign tasks to team members and organize workflow with the built-in calendar.

People, meeting and night graphs or laptop data analysis, for statistics research, budget report or teamwork. Business, group hands and documents, paperwork or computer screen for planning of charts

Comprehensive Ad Performance Analysis

Monitor and analyze all key customer touchpoints with your brand in real-time.

Learn more about Track&Lead

Take your sales efforts to the next level.

Take the First Step to Success

Tell us what you need – together we’ll find the best solution.

Innovative Minds Behind Our Solutions

Discussing their ideas in a new dimension

Development and Technology Department

Creates and develops our software, ensuring innovation and reliability of the systems.

Her display of care in customers is great business

Customer Support Team

Provides technical support and answers any questions related to the implementation and use of our tools.

Sales and Marketing Department:

Helps select solutions tailored to the needs of clients and keeps them informed about the latest updates in our offerings.

Management Board

For shareholders

Aleksandra Wierzbowska CEO

An expert in international partnerships, the implementation of new services, and sales chains. Throughout her career, she has supported the development of companies in sectors such as new technologies, medicine, sports, and insurance technology, across areas from accounting and finance to sales, marketing, and customer service. With a holistic view of all areas of business operations, she builds and implements effective strategies for growth.

She graduated from prestigious universities in Warsaw, including the Leon Koźmiński Academy and the Warsaw School of Economics, where she studied finance and accounting. She has also participated in numerous financial analysis and business management courses.

At TUF Software, she is responsible for the company’s finances, business risk assessment, implementing the business strategy, and acquiring external partners.

Wojciech Frączkiewicz Board Member

An expert in sales strategies and business management. With over 20 years of experience in product management, marketing, and sales, he has collaborated with international brands. He co-created teams that developed innovative technological solutions in IT, finance, and medicine. He was also responsible for introducing groundbreaking technologies and services to the Polish market, including new therapy methods that helped thousands of Poles return to health. He holds an MBA degree in Strategic Management from the Higher School of Management in Kraków (The Polish Open University), accredited by Oxford Brookes University.

At TUF Software, he is responsible for planning and executing the company’s strategic direction, coordinating partnerships with commercial partners and business clients.

Supervisory Board

Mateusz Świętochowski

Chairman of the Supervisory Board

Michał Nowak

Member of the Supervisory Board

Sławomir Topczewski